Tzelan – Collecting and Curating

collecting

AND

curating

tzelan is a holistic branding and lifestyle studio with roots in luxury hospitality and design based in New York. Working with a broad-range of award-winning artists, creative consultants, developers, hospitality groups and manufacturing partners, tzelan’s mission is to create and build meaningful brand experiences through visual storytelling and design, connecting people with their environment by celebrating life’s most ritual pleasures.

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C U R A T E D

F U R N I S H I N G

& I N T E R I O R S

We believe every space has a natural rhythm and pace, comprised of a vocabulary that communicates the expression and emotion of an environment, regardless of size. Holistic in approach, we give space a voice by artfully curating and creating products that contribute to the overarching narrative of the experience, connecting ourselves and those around us.


SPACE PLANNING	INTERIOR DESIGN CONSULTATION
HOSPITALITY AND LIFESTYLE	DESIGN CONSULTATION
PRODUCT DESIGN	LIGHTING DESIGN
CUSTOM FF&E	DECORATION CURATION

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B R A N D I N G

We wholeheartedly believe the soul of a brand begins with people and purpose. We create, evolve, nurture and renew brands from the inside out. We create meaningful content that bridges culture, both global and local. We build strong foundations of shared experiences and engaging, sustainable practices that enrich and motivate lives.


BRAND CREATION	BRAND DEVELOPMENT
BRAND RENEWAL	OPERATING PHILOSOPHY
BRAND DEVELOPMENT	BRAND RENEWAL
CULTURE DEFINITIONS	TRAINING

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B R A N D I N G

We wholeheartedly believe the soul of a brand begins with people and purpose. We create, evolve, nurture and renew brands from the inside out. We create meaningful content that bridges culture, both global and local. We build strong foundations of shared experiences and engaging, sustainable practices that enrich and motivate lives.


BRAND CREATION	BRAND DEVELOPMENT
BRAND RENEWAL	OPERATING PHILOSOPHY
BRAND DEVELOPMENT	BRAND RENEWAL
CULTURE DEFINITIONS	TRAINING

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V I S U A L I D E N T I T Y

A brand reveals itself across many layers of the senses. The bespoke nature of clarity. Crisp communications cleverly composed, driven by the tangible and intangible. What something makes you feel, like whispers in a sea of noise. We are content-driven, while minding the numbers, and search for those invisible threads that intrigue, inform and inspire.


CREATIVE DIRECTION	BRAND IDENTITY
GRAPHIC DESIGN	ADVERTISING DESIGN
DIGITAL DESIGN	PACKAGE DESIGN
ENVIRONMENTAL GRAPHICS	SIGNAGE AND WAYFINDING

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I N Q U I R I E S

hello@tzelan.com (212) 465-1109

121.Varick.Street.Floor5.New York,NY.10013

I N Q U I R I E S

hello@tzelan.com (212) 465-1109

121.Varick.Street.Floor5.New York,NY.10013